The PinkHouse

Brand System & Website Development

From the owner: “Located at 101 Spring Street in a traditional Charleston Single house, Pink House Beauty Bar is an authentic and trendsetting brand paving the way in the Salon industry in Charleston, SC and beyond. We are classic but modern. We believe in keeping with tradition while also making sure to keep growing, learning, and evolving. From our point of view, the most beautiful thing in life is to make others feel beautiful. Our brand should be bright, beautiful, updated, fun, and evoke a feeling of approachable luxury and hospitality. With a little bit of city and a lot of southern charm, we are the new premier salon."

A hand drawn house was a perfect fit for the logo. The causal simple illustration gives the cool trendy vibe while the typography is a bit more elegant and structured.

The PinkHouse Website

The PinkHouse website embodies the fun fresh flair of the casual Charleston style while being modern. Hand drawn elements and iconography accent the structured typography. The site can be viewed live here.