Ulta Beauty Collection

Promotional Beauty Sets

These sets are supplemental to the core collection for various seasons. Its a low price point for a few fun products reflecting a theme. The themes and component dielines are pre determined by marketing & sourcing teams.

First round proposals

Offering 3 different styles to choose from considering the secondary and how it plays off of the primaries on the interior. Would a die-cut window add some pizzaz or how about an all over pattern with a spot gloss?

Since the sets are physically small for the shelves we found that the simpler the better for the componets.

Final Sets

The choice was to keep the simple wave color blocking on the exterior with a custom cut window. 6 total colors for all versions. Internal primary components feature Gold/rose foil. This allowed what could be loud themes be something toned down and more digestible for everyday consumers.

Summer Destination Candles

Each season for Ulta Beauty Collection there are newly launched candle collections correlating to the season or a particular theme.

Inspiration

Initial inspiration from marketing included simple bold graphics with beachy color palettes. Also included was vintage inspired monoline graphic posters featuring pastel color combinations. A very 90’s vibe.

Final Product

Embracing that flat graphic inspiration, all designs featured a bold radiant background. The switch to include hand illustrated landscapes was the idea of transporting the consumer to those exotic locations the candle was named after. The subtle pastel accent colors were harmonious with the brighter backgrounds. Gold foil accents included the label and small highlights in the illustrations. Choosing a copper lid was also something a little bit more flashy as white & black lids are the standard and most frequently chosen.

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Self tanner mit

The collection of summer skincare every year has a custom printed tanner mitt for application of their products. A bold, graphic print was ideal for this all over surface. The wave like design felt like the right fit to have fun for the summer collection. Colors used are from the other products in the skyline.