Capezio
Quarterly Catalogs
Capezio Ballet Makers Inc. comes out with quarterly supplemental catalogs for new apparel. This quarterly version is about 40 pages long. This is a new format that we developed to evoke more of an "athlesiure" aesthetic.
Large editorial styled imagery and visually interesting poses from the models gave this catalog a great refresh that it really needed.
Attended onsite photoshoot of product, oversaw retouching, and managed final layout placement along with constant copy updates for sales and various markets.
Betsey Johnson Collaboration Party
In celebration of a collaborative collection between Betsey Johnson and Capezio, the Capezio flagship store in NYC was transformed for an event. Betsey’s fun and eclectic style lead me to pull inspiration for a bold checkered floor, custom neon lighting and the possibility of a interactive graphitti wall guests could sign as a part of the event. Custom printed fabric from the collection to be featured in soft seating accents. Maddie Ziegler was the face for this collection’s campaign.
